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Firefly Helps the Allstate Sugar Bowl and BCS Team Spread the News

	Firefly’s Bill Dalton monitors press conference video feeds from the digital broadcast center during a BCS National Championship press conference.

This year, the BCS National Championship follows the Allstate Sugar Bowl game, a week separated. To satisfy the insatiable demand for information and access to pre-game, game-time and post game publicity, the Firefly team supports the Allstate Sugar Bowl team around the clock, facilitating the move of information from the Allstate Sugar Bowl press conference site to the website.

According to Firefly's Bill Dalton, who's worked with the Allstate Sugar Bowl team for nearly a decade and runs the on-site digital broadcast center, when past Allstate Sugar Bowl events have concluded, it's usually 3:00 am and everyone is looking forward to sleeping in the next morning. This year, BCS rivals #1 LSU and #2 Alabama arrived the morning following the Allstate Sugar Bowl game, so there was no time for such luxuries.

More than 800 media outlets from around the globe have been credentialed for the BCS National Championship event, according to the Allstate Sugar Bowl. Those attending the event, and those covering the event remotely are relying on timely and quality digital media and information, delivered through the Allstate Sugar Bowl website.

Firefly Digital has been the key point for the Allstate Sugar Bowl organization in broadcasting audio, video, and press conference transcripts to media outlets everywhere through the Allstate Sugar Bowl website. Press conferences are streamed live from the press conference site over the web, while a transcript is also published live to the website. Press conference videos are later uploaded to the website as high definition quality digital video files.

The BCS National Championship featuring LSU and Alabama is one of the most anticipated sporting events of the year. Television, print and radio from across the country are accessing daily the publicity feeds and files made possible by Firefly Digital. "As of Thursday, we've already pushed out more than 200 gigabytes of video and audio files through the website," Dalton said. "We expect to exceed more than one terabyte as the championship game nears."

In addition to media professionals, diehard football fans can find the live streaming audio and video of every press conference on the Allstate Sugar Bowl website at http://www.allstatesugarbowl.org/bcsquotes.

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