Search Engine Optimization (SEO)

Firefly offers tiered Search Engine Optimization service packages. Each packages builds on the previous.

Basic Search Engine Optimization Package

The Basic SEO package is designed to prepare a website for optimal search engine indexing once the website is launched. This package focuses on the quality of website content, defining keyword sets, and implementation of basic Meta tags.

Content should be well written and contain the appropriate frequency and proper use of keyword sets defined for the site. Once the content is fine-tuned, Meta tag fields are populated with keywords, page titles, page descriptions and any special Meta tags that may be required.

The objective is to ensure all of the basic SEO elements have been addressed and properly implemented before the website is launched.

Advanced Search Engine Optimization

This package is designed to assess and improve organic search engine results for a website. This can apply to a new site or an existing website.

SEO evaluation tools will be used to process your website. The result is an SEO assessment that outlines necessary improvements.

Once the report is generated, Firefly will evaluate the results and implement the necessary improvements.

Firefly will review your written content, assess your keyword sets, and conduct keyword research to optimize the selection and use of keywords and keyword sets for a site.

This report will also identify other opportunities such as pay-per-click advertising and offer an ROI assessment and program proposal.

Enterprise SEO

Firefly works with specialized SEO partners that offer intensive, highly customized SEO services to clients.

SEO Basic Training

This is a four-hour training course designed to teach the basic process of SEO. It includes training on the use of powerful assessment tools, and how to use the website Gadget CMS to monitor, manage and improve their search engine results.

Website Gadget & SEO

Firefly websites are SEO friendly and provide a means for clients to control SEO facilities within the Website Gadget CMS. These facilities include elements such as page titles, keywords, page descriptions, and other Meta data elements.

The Website Gadget CMS also has includes SEO elements such as a sitemap component.  Also of value are the text-based link navigation components like footer navigation packages and breadcrumb navigation packages.

All these elements are inherently part of the Firefly CMS, the Website Gadget.